Marketing Analytics

Our R&D work aims to develop cutting-edge AI modules to address your most complex marketing issues.

Through our R&D topics, we are constantly looking for innovative solutions around sales and marketing.

OUR RESEARCH TOPICS

BRAND IMAGE & REPUTATION

Management and synthesis of elements related to brand image and reputation via digital data analysis

PREDICTIVE ANALYSIS

Visualization and extraction of predictive elements of customer value via cross-channel customer journey analysis

BEHAVIORAL FORECASTING

Prediction of prospect behavior based on weak signals

CUSTOMER RELATIONSHIP MANAGEMENT

Identification of customer life cycle moments

CAMPAIGN PERFORMANCE

Identification of discriminating factors in the success of media campaigns

Our publications

- Energy transition

Leveraging data to drive your EV charging station…

How a data driven approach can make effective public EV charging infrastructure deployment possible

2022

- Financial Services & Compliance

AI to boost your physical network’s business…

Banks are facing significant challenges in their branches network: how to guarantee and deliver the best customer service while facing a decrease in frequentation and the need to reduce costs?

Through this use case, discover the AI solution we have developed to answer this question.

2022

- Government

Actors, security, and privacy: should you be…

What are the issues to deal with more actors and improved resolutions?

2022

See our publications

Contact us

Last name*

Company*

Email*

Phone*

Subject*

Country

Message*

*Required fields

This site is protected by reCAPTCHA and by the Google system.