Marketing Analytics

Our R&D work aims to develop cutting-edge AI modules to address your most complex marketing issues.

Through our R&D topics, we are constantly looking for innovative solutions around sales and marketing.

OUR RESEARCH TOPICS

BRAND IMAGE & REPUTATION

Management and synthesis of elements related to brand image and reputation via digital data analysis

PREDICTIVE ANALYSIS

Visualization and extraction of predictive elements of customer value via cross-channel customer journey analysis

BEHAVIORAL FORECASTING

Prediction of prospect behavior based on weak signals

CUSTOMER RELATIONSHIP MANAGEMENT

Identification of customer life cycle moments

CAMPAIGN PERFORMANCE

Identification of discriminating factors in the success of media campaigns

Our publications

- Financial Services & Compliance

Boosting search engine capabilities of RegReview:…

RegReview is an AI solution for compliance teams, to automate regulatory monitoring and processes, which brings together several tools, the most essential of which is a search engine operating on a compiled database of custom-built regulatory sources.

The database contains ~300k documents.

2023

- Government

Labeling text clusters with keywords

We propose to explore several keyword extraction techniques to label text clusters obtained after a Text Clustering or a Topic Modeling pipeline. This work is following our previous articles about Topic Modeling and Text Clustering (here and here).

2023

- Financial Services & Compliance

Synthetic data or how to share sensitive data…

For a period of six months, 5 students from Centrale Supélec and ESSEC worked collaboratively with Sia Partners on building a Python library to create fake - which we'll call synthetic - data.
But what's the point of creating fake data? How could it help organizations?

2023

See our publications

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