Marketing Analytics

Our R&D work aims to develop cutting-edge AI modules to address your most complex marketing issues.

Through our R&D topics, we are constantly looking for innovative solutions around sales and marketing.

OUR RESEARCH TOPICS

BRAND IMAGE & REPUTATION

Management and synthesis of elements related to brand image and reputation via digital data analysis

PREDICTIVE ANALYSIS

Visualization and extraction of predictive elements of customer value via cross-channel customer journey analysis

BEHAVIORAL FORECASTING

Prediction of prospect behavior based on weak signals

CUSTOMER RELATIONSHIP MANAGEMENT

Identification of customer life cycle moments

CAMPAIGN PERFORMANCE

Identification of discriminating factors in the success of media campaigns

Our publications

- Marketing & Sales

Decentralized Physical Infrastructure Network: a…

DePINs, short for Decentralized Physical Infrastructure Networks, refer to physical infrastructure networks managed on a decentralized basis.
Unlike traditional systems based on centralized management by large groups, DePINs involve operation by individuals or small groups.

2024

- CSR & Risk Management

SiaGPT for ESG

In order to promote sustainability and responsible development, respecting ESG criterias to regulate a company's impact on the environment, society and governance has become essential.

2024

- Financial Services & Compliance

OpenStreetMap: Using open data and guaranteeing …

In this article, we explore the use of OpenStreetMap for extracting geospatial data and implementing an approach to enhance the overall data quality. We delve into the key steps of data extraction including selecting the area of interest, data collection, cleaning, and preparing data for future use.

2024

See our publications

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