Marketing Analytics

Our R&D work aims to develop cutting-edge AI modules to address your most complex marketing issues.

Through our R&D topics, we are constantly looking for innovative solutions around sales and marketing.

OUR RESEARCH TOPICS

BRAND IMAGE & REPUTATION

Management and synthesis of elements related to brand image and reputation via digital data analysis

PREDICTIVE ANALYSIS

Visualization and extraction of predictive elements of customer value via cross-channel customer journey analysis

BEHAVIORAL FORECASTING

Prediction of prospect behavior based on weak signals

CUSTOMER RELATIONSHIP MANAGEMENT

Identification of customer life cycle moments

CAMPAIGN PERFORMANCE

Identification of discriminating factors in the success of media campaigns

Our publications

- Financial Services & Compliance

Synthetic data or how to share sensitive data…

For a period of six months, 5 students from Centrale Supélec and ESSEC worked collaboratively with Sia Partners on building a Python library to create fake - which we'll call synthetic - data.
But what's the point of creating fake data? How could it help organizations?

2023

- Financial Services & Compliance

Introduction to OpenStreetMap: How to leverage…

In this article, we explore the use of OpenStreetMap for extracting geospatial data and implementing an approach to enhance the overall data quality. We delve into the key steps of data extraction including selecting the area of interest, data collection, cleaning, and preparing data for future use.

2023

- Marketing & Sales

Customer churn prediction with Data Science

Thanks to Machine Learning, companies can significantly improve their activities by leveraging their data. Machine Learning is a field of study of artificial intelligence that gives an AI the ability to "learn" from data.

2023

See our publications

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